Brand
Brand Guidelines
Everything you need to represent Saturation consistently. Logos, colors, typography, and usage rules.
Mission
Helping creatives stay creative.
Our mission is a commitment to fostering environments where creativity thrives. It represents a promise to maintain the imaginative spark and enable creative professionals to produce quality work without constraints.
Logo
Logo Assets
Three formats for different contexts. Always use the original files — never recreate or approximate the logo.
Color
Color Palette
Vibrant, modern hues representing the dynamic energy of production. Use Purple as the primary brand color.
Typography
Gellix
Our primary typeface across all brand touchpoints. A geometric sans-serif with warmth and clarity.
The quick brown fox jumps over the lazy dog
Every budget tells a story
Production finance, simplified
Saturation
Usage
Logo Usage
Keep the logo clear, legible, and consistent. Follow these rules in all applications.
Use the original logo files without modification
Maintain minimum clear space equal to the logomark height
Use monochrome on busy or photographic backgrounds
Stretch, skew, or rotate the logo
Recolor the logo outside of approved brand colors
Place the logo on low-contrast or clashing backgrounds